John Rockwell wins Crain’s Media Business Magazine’s 2013 Top Innovators Award for Audience Development
See the full story here.
“We need to see social media as part of the conversation …”
Mark Miller @MarkJMill has written a great story on trends in audience development. He quotes me and my work at Sandow as well as several other great audience marketers.
REMIX Magazine direct mail postcard
Postcard mailer offered discounts and special offers to potential subcribers trying product for the first time.
Increased trial conversions by 45%
Effective “co-op” campaign for advertisers
Developed integrated customer data structure for Hong Kong division of US publisher
- Created complex firmagraphic and demographic schema
- Developed new CRM tools and systems
